ACTIVATIONS
Accelerate Channel Growth
Anywhere in the World
Generate leads, build awareness, and scale demand where and when needed.
Let’s Connect
A Suite of Activations That Deliver Results
bChannels Partner Concierge
Enhance partner program engagement and enthusiasm to drive sustained ROI. Our dedicated 1:1 concierge service supports partners at every stage, from onboarding and campaign management to MDF reporting.
- End-to-end partner marketing from planning to reporting
- Strategic partner enablement and campaign planning
- Expert MDF management and optimization
- 1:1 virtual partner marketing managers (vPMMs)
- Real-time reporting on all partner campaigns
Demand Generation
Drive high-quality leads and meaningful engagement.
- Intent-driven lead generation
- Data-powered ABM ecosystem
- Account-based nurture campaigns
- Real-world engagement events
Campaign Management
Ensure your message reaches the right audience in the right place at the right time, scaling your brand’s reach to the next level. Our high touch campaign management ensures the successful execution of your programs.
- Dedicated marketing expert
- Single point of contact
- In-region partner support
- End-to-end campaign management
- Ongoing campaign optimization and reporting
Content and Asset Development
Enhance brand awareness, build trust, and generate a pipeline of high-quality leads with content featuring tailored messaging and designs.
- Custom content and design
- Original and personalized assets
- Short- and long-form video and podcasts
- Whitepapers, eBooks, infographics, and much more
Custom Events
Engage customers and prospects with dynamic events that showcase your expertise and build long-term business relationships.
- Custom, white-glove event planning and execution
- In-person, virtual, and hybrid events
- Audience acquisition outreach
Brand Awareness & Mindshare
Elevate your brand visibility and connect with key technology decision-makers through targeted performance marketing strategies.
- Targeted display ads
- Social media campaigns
- Industry voice articles
- Data-driven engagement
Thought Leadership
Position your brand as a thought leader with compelling content and research that resonates with technology decision-makers.
- Custom white paper expertise
- Interactive thought leadership content
- Premium video production
- First-party research insights
Marketing Services
Boost your sales with strategic programs aligned to outcomes optimizing the return of MDF investments.
- Digital marketing services
- Targeted content syndication
- Strategic omnichannel social media campaigns
- Telemarketing and appointment setting
The Channel Company’s global expertise in partner marketing, with people speaking different languages was a massive pull for us.
Global Communications Manager | Technology Vendor
This has been our most successful MDF-led program in the last 10 years.
CEO | Solution Provider
We are incredibly happy with the quality of our campaigns and love working with The Channel Company.
President | Technology Solution Provider
TCC has made a huge difference to our engagement with SMB partners.
Channel Marketing Leader | Global Technology Vendor
Discover Your
Path to Growth.
Let’s setup a time to dive in and discover how we can help you win.