AI fluent: Why marketers must become AI authorities
In this two-part video series, Realm’s CEO Izzie Rivers joins The Channel Company’s Head of Content and Thought Leadership Andrew Hobbs to discuss how AI is transforming marketing and how marketing is transforming AI. They combine two unique perspectives from the Agency and Media worlds.
Part two sees the conversation shift to the challenge of marketing AI-based products and services in a market muddied by hype and hyperbole, and how our messaging shapes this fast-evolving market.
Watch part 1 here: AI Fluent Part 1
Izzie Rivers is the Global CEO of Realm, an agile media and marketing agency. She has a background with WPP and Dentsu and champions diversity and community ethics. Izzie has expertise in Technology, Media, Communications, Finance, and Industrial sectors. In her free time, she enjoys hard rock music and painting portraits.
Andrew Hobbs leads The Channel Company’s commercial content delivery and thought leadership program in EMEA. He drives innovation and revenue growth in enterprise technology, collaborating on technology marketing and engagement strategies, including ABM, video, research papers, and industry events.